Xtreem Sales Xtreem Sales
 
 
Home
Resume
Retailers
Services
Contact Us
 


View Printable Version

 

Company:

  • Xtreem Sales Inc. ( Founded March 10, 2003 )

Agency Principal:

  • John Frizzell, President

Vendor Principals:

Superior Pump Company (Reliable supplier of residential and industrial pumps. All products are constructed to the highest standards of Durability, Quality, and Safety possible. Choose from utility, sump, effluent, sewage, battery back-up, transfer or jet and rest easy knowing that all pumps are UL / CUL listed and adhere to their strict manufacturing standards.)
www.superiorpumpco.com


Watts Water Technologies
Watts Water Technologies (Canada) Inc. (One of Canada's largest plumbing parts suppliers. Products include water regulators, water purification systems, drainage products, water supply lines and much more! )
www.watts.ca


 
DANCO (A leader in product innovation in the plumbing repair parts category. Products include the MJSI water conservation program, Microban products, GoBidet portable bidet and over 9,000 other repair products.)
www.danco.com


Services:

  • Sales
  • Marketing
  • Consulting

Strengths:

  • Excellent communicator and negotiator
  • Outstanding track record in sales and marketing
  • Self motivated and goal oriented
  • Product launches

John Frizzell’s Experience:

Xtreem Sales Inc.
2003 to present - President
  • Obtained and maintained new business for Superior Pump, Watts, Danco, Murray Clamps, GreenPig, Thomas and Betts, Lutron, CerroWire and Heath Zenith
  • Introduced 4 new lines into Canada
  • Awarded Vendor of the Year (Superior at Canadian Tire 2023)
Northern Marketing, London, Ontario
1999 to March 2003 - General Manager
  • National sales and service coordinator
  • Key account manager for Home Depot and Canadian Tire
  • Representative for industry leading companies including Southwire, Thomas and Betts, Woods Industries, Karcher and Hunter Fan
Brass Craft Canada, St. Thomas, Ontario
1998 to 1999 - Vice President Retail Sales
  • National sales responsibilities for three product lines
  • Supervisor of marketing department
  • Management of twelve sales agencies
  • Responsible for import division (Taiwan)

1993 to 1998 - National Sales Manager
1990 to 1993 - Marketing Manager

Plumber's Quality, Concord, Ontario
1988 to 1990 - Director of Operations

Brass Craft Canada, St. Thomas, Ontario
1983 to 1988 - Marketing, Purchasing, & Inventory Control

Accomplishments:

  • Led Northern Marketing to aggressive sales growth years and also in obtaining new product lines
  • Sourced import shower head program (China-1998) that became lead vendor at Home Depot Canada
  • Increased retail market share from 35%-65% in the plumbing parts program (Brass Craft 1994-1995)
  • Increased retail market share at key accounts for Heath Zenith chimes and security lighting from 30% to 100% from 2003 to 2006
  • Assisted Lutron with consecutive growth years in 2011, 2012 and 2013
  • Successful placement of Superior Pump as a new vendor at Canadian Tire in 2012
  • Acquired substantial new business for Watts at Home Depot in 2013
  • Consistent double digit growth with Southwire and CCI in 2014, 2015, 2016 and 2017
  • Consistent double digit growth with Superior Pump 2013-2023

Education:

  • Marketing Certificate
    University of Western Ontario (1987)
  • B.A. Business Administration
    University of Western Ontario (1983)

References:

  • Mike Magennis
    SVP, Petroleum & Strategic Initiatives, Canadian Tire
    Phone 416-480-3000
  • Andy Lundgren
    Sales Manager, Superior Pump
    Phone 612-867-7808